DHL Philippines | Mail | Mail Essentials | Direct Marketing Guide | Case Studies | DHL Global Mail Austria Planner
DHL Global Mail Austria Planner
The DHL Global Mail concept of multi mailings concentrates the direct marketing activities of small and medium sized companies. This innovative media is offered to customers, who focus a homogeneous target group and promote similar products. Such combined mailings as a direct marketing tool ensure a cost-effective approach in new customer promotion.
Multi Mailing as a Big Chance in Favor of Growth Potential
Multi mailings contain several complementary and pre-addressed offers around one basic theme - i.e. 16 - 24 tourism provider. This theme compiled will be presented in a very eye-catching, target group tailored and appealing media.
Multi mailing as a "holiday planner"
DHL Global Mail carried out the multi mailing as a "holiday planner“. At first the mailings were limited to Austria, Switzerland and Spain with destination Germany. In the process low marketing budgets of smaller providers as well as seasonal offers made special demands on the international direct marketing in tourism.The DHL Global Mail Austria Planer - a combined mailing
With the „Austria Planer“ an innovative and high-quality personalized multi mailing was developed especially for the tourism industry in Austria. In Germany 100,000 potential guests were targeted.
Consisting of topic product offers and benefits, the "Austria Planer" was sent to addressees, who could answer postage free with a provided reply card.
The full service for the "Austria Planer" contains creation, litho, print, addresses, lettershop, dispatch, postage for the response card, responder collection, quick consignment of the responder-addresses via email.
The full service for the "Austria Planer" contains creation, litho, print, addresses, lettershop, dispatch, postage for the response card, responder collection, quick consignment of the responder-addresses via email.
Components of the mailing
a personalized letter an eye-catching brochure individual designed reply cards from several providers and organizationsSelected target group
private persons, predominantly in the age of 30-50 years a high net household income of EUR 30,000 - 51,000 field of interest is the theme winter holiday linked to sportive activitiesSteady high response rates
In the past years the "Austria Planer" was consistently high accepted from the target group. Each release achieved a total response rate of over 30 %.Further Case Studies
Product CampaignHP HYPE Gallery
Ethnic Marketing Campaign
